Pepsi, Where’s My Jet? – An infamous commercial in 1996 claimed that for 7,000,000 Pepsi points you could win a Harrier Jet!

The year was 1996, and the cola wars were raging. Pepsi needed something huge to compete with Coke so they rolled out their biggest campaign ever: “Pepsi Stuff”. It featured a commercial that claimed for 7,000,000 Pepsi points you could win a Harrier Jet. Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but ambitious & cunning college student John Leonard saw it as a challenge.