Sneaker Expert Jeff Staple Answers Sneaker Questions From Twitter | Tech Support | WIRED , Renowned sneaker expert and designer Jeff Staple answers your sneaker-centric questions from Twitter. Why do Air Jordans remain so enduringly popular? Was the Reebok Pump better than Nike Air? What actually goes into the process of making a shoe? And does Jeff think nostalgia is holding innovation in the sneaker industry back? Answers to all these questions (and more) await. Sneakers